Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Manage social media content using real world data.Create a content calendar for your social media presence.Evaluate the performance of your content on social media and to iterate and optimize the performance.Manage a content calendar for your social media presence.

Create a brand, tone, and voice for a social media presence.Understand how and why to create content for social media.Create a Facebook business page and an Instagram account for business.Establish and manage a social media presence.You will end the course with real-world application of your skills through a content management project.īy the end of this course, you will be able to: This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.

You’ll also learn how to establish an ongoing process to manage your content. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. This course equips you with critical content creation and management skills.

Download social media management